GREATER CHINA Pizza Hut breaks summer splash with new flavours
Dateline: HONG KONG:
Pizza Hut has unveiled the latest stage of its 'Share a slice of life' campaign, shifting the setting from indoors for its recently aired delivery service ads to outside in order to promote two new pizza flavours designed to whet appetites during the summer months — eel and soft shell crab.
Pizza Hut is seeking to dispel the idea that it only offers filling food more suited to colder seasons while continuing to build on its theme that pizza offers an enjoyable communal eating experience, said Royce Yuen, group managing director of the agency behind the campaign, Ogilvy & Mather Southern China.
'Summer is not just about volleyball, it is about sharing food and having fun,' Yuen said.
Ogilvy has created two TVCs for Pizza Hut's summertime push, one which broke in mid-June and one due to air in August.
PHOTO (COLOR): Pizza Hut…'Share a slice' push
Pizza Hut has unveiled the latest stage of its 'Share a slice of life' campaign, shifting the setting from indoors for its recently aired delivery service ads to outside in order to promote two new pizza flavours designed to whet appetites during the summer months — eel and soft shell crab.
Pizza Hut is seeking to dispel the idea that it only offers filling food more suited to colder seasons while continuing to build on its theme that pizza offers an enjoyable communal eating experience, said Royce Yuen, group managing director of the agency behind the campaign, Ogilvy & Mather Southern China.
'Summer is not just about volleyball, it is about sharing food and having fun,' Yuen said.
Ogilvy has created two TVCs for Pizza Hut's summertime push, one which broke in mid-June and one due to air in August.
PHOTO (COLOR): Pizza Hut…'Share a slice' push
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